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FYE Rebranding solution: Own Your Taste

FYE is for passionate pop culture collectors. At the moment most collectors are just buying merch and Pop Funko toys. Own Your Taste aims to bring music collectors back to the store and inspire a streaming generation to take pride in the music they love by owning it.

 

Spotify Radio Spot

Exclusive media sets FYE collaborates with artists to release their music across multiple formats and sometimes as a Funko. Media sets contain music videos, exclusive tracks, and artwork from the artist. Artist receives promoted space in store to sell merch and media.

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I don’t think an Alt-J Pop Funko would be cute to mock up. But imagine a Britney Spears ‘Baby One More Time’ Pop Funko and 20th anniversary media set.

 

FYETRADE is a reward and barter system created to incentivize buying used and exclusive media. Customers earn points when they buy used items and trade in their old pop culture collectibles. Points can be used to buy used and exclusive items.

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Rewards Card and Stickers

Earn stickers for your card or life when you subscribe to email blasts, reach point milestones, and trade in media.

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Press My Playlist

A music pressing service powered by FYE in partnership with Spotify, Tidal, Soundcloud, and Bandcamp. Create a playlist wherever you stream and FYE can press it to vinyl, record it to cassette, or burn it onto a CD. Experience the art of the perfect mixtape or mix cd again.

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Social posts and brand voice exploration

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